During the month of March, Benicia Main Street celebrates the city’s treasure trove of downtown antique, vintage, and collectibles merchants with a unique shopping promotion.
Visitors to Benicia’s eclectic array of specialty shops on First Street can enter a drawing to win $100 in Downtown Dollars, redeemable at dozens of downtown businesses, by locating a framed photograph of Jack London inside participating stores.
London was known to frequent Benicia during his early writing career – in fact, it was during his stay in this historic town that the author began writing two of his well-known works, “Tales of the Fish Patrol” and “John Barleycorn.”
Shoppers simply find a framed photo of Jack and e-mail the store name and the secret code word printed on the back of the frame to Benicia Main Street at firstname.lastname@example.org to enter the drawing. Earn one entry for each store – or score a double entry by purchasing an item at the store and showing the receipt to Benicia Main Street, located at 90 First St.
Participating Merchants Include:
Adobe Second Chance Thrift Shop—431 First St.
Antiques on First—919 First St.
Benicia Main Street—90 First St.
Elisa’s Cottage—622 First St.
Pocket Monkey Vintage—560-C First St. #107
The Steffen Collection Antiques—627 First St.
(Note: Check store hours before going.)