2021 Events & Promotions

Takeout Takeover – Month of January

In honor of Restaurant Month during the COVID-19 pandemic, we encourage everyone to get takeout often throughout January. With so many restaurants in our downtown, you can eat from all your favorites and find many new favorites!

Love Local – Month of February

Send some love to your favorite Downtown Benicia business this month for a chance to win $100 Downtown Dollars. The more love letters you send, the more chances to win!

Where’s Jack London? – Month of March

Benicia Main Street celebrates downtown’s “Antiques, Vintage & Collectibles” with a chance to win $100 in Downtown Dollars. Look for the framed picture of Jack London at participating businesses and email the keyword found on the frame to Benicia Main Street to enter in the drawing for Downtown Dollars.

Downtown Benicia Egg Hunt — March 26, 27 & 28, 12-4pm

To participate, you must pickup a game card from Benicia Main Street and visit all participating businesses with eggs in the window to solve the puzzle. Then pick up an “egg-citing” prize from Compass, Trusted Real Estate Team.

Art Scavenger Hunt — Saturday, April 17th, 12-4pm

Discover amazing art found in downtown galleries while doing a scavenger hunt. Participants will receive a free “I Love Benicia” bag and be entered in drawing to win $100 in Downtown Dollars.

Farmers Market – Thursdays April 29th to October 28th, 4pm – 8pm (Jun-Aug) & 4-7pm (Sep-Oct)

The Market offers fresh fruits and vegetables, baked goods, gourmet food, delicious hot foods, and arts and crafts.

Where’s Dona Benicia? – July 9th – 31st

Benicia Main Street celebrates downtown with a chance to win $100 in Downtown Dollars. Look for the framed picture of Dona Benicia at participating businesses and email the keyword found on the frame to Benicia Main Street to enter in the drawing for Downtown Dollars.

Wine Walk – Saturday, August 21st, 1-5pm

Stroll First Street on a beautiful afternoon and taste over a dozen wines being poured inside downtown shops.

Wine Walk – Saturday, September 25th, 1-5pm

Stroll First Street on a beautiful afternoon and taste over a dozen wines being poured inside downtown shops.

Wine Walk – Saturday, October 23rd, 1-5pm

Stroll First Street on a beautiful afternoon and taste over a dozen wines being poured inside downtown shops.

Scarecrow Display — Month of October

As people stroll downtown during the month of October they will be greeted by scarecrows fashioned by downtown businesses.

Halloween Costume Contest & Sidewalk Stroll – Saturday, October 30th, 10am

Benicia Main Street offers a great time for kids of all ages during the popular Halloween costume contest and sidewalk stroll. The local merchants on First Street get into the spirit of the holiday for all to shop and enjoy. At noon there will be a Canine & Critter Costume Contest on the First Street Green with awards and treats.

Downtown Holiday Shopping Spree — November 1st – November 30th

A drawing for a Downtown Benicia Shopping Spree valued at $500 in Downtown Dollars.  For every $10 that you spend at participating merchants, you will receive one ticket for the drawing.

Art Scavenger Hunt — Saturday, November 13th, 12-4pm

Discover amazing art found in downtown galleries while doing a scavenger hunt. Participants will receive a free “I Love Benicia” bag and be entered in drawing to win $100 in Downtown Dollars.

Wine Walk & Shop Small – Saturday, November 27th, 1-5pm

On Small Business Saturday, shop Downtown Benicia while tasting fine wines at participating businesses.

Holiday Open House – Friday, December 3rd, 6-9pm

First Street merchants along with Benicia Main Street host this ever-popular open house at the beginning of the Christmas Season. Merchants offer beverages and treats and show off their holiday goods while costumed carolers sing traditional Christmas tunes. Live entertainment, Christmas Tree lighting, and wine by the glass add a festive atmosphere to this family event.

Christmas Parade & Holiday Market – Saturday, December 11th, 10am-3pm

The parade starts at 10am at First and D Street and ends at H Street. The parade features local marching bands, dancers, and the much-anticipated Santa Claus. The Holiday market features handcrafted arts & crafts, gourmet items, and delicious foods.

 All dates and times subject to change. These Benicia events are specific to Downtown Benicia and sponsored by Benicia Main Street.