Benicia Main Street is celebrating the city’s treasure trove of downtown antique, vintage and collectibles merchants with a unique shopping promotion throughout the month of March.

Visitors to Benicia’s eclectic array of specialty shops on First Street can enter a drawing to win $100 in Downtown Dollars, redeemable at dozens of downtown businesses, by locating a framed photograph of Jack London inside participating stores.

London was known to frequent Benicia during his early writing career – in fact, it was during his stay in this historic town that the author began writing two of his well-known works, “Tales of the Fish Patrol” and “John Barleycorn.”

Shoppers simply find a framed photo of Jack and e-mail the store name and the secret code word printed on the back of the frame to Benicia Main Street at to enter the drawing. Earn one entry for each store – or score a double entry by purchasing an item at the store and showing the receipt to Benicia Main Street, located at 90 First St.

Benicia’s “Where’s Jack” $100 Downtown Dollars promotion runs March 1-31.

Participating businesses coming soon!