Benicia Main Street is celebrating the city’s treasure trove of downtown antique, vintage and collectibles merchants with a unique shopping promotion throughout the month of March.

Visitors to Benicia’s eclectic array of specialty shops on First Street can enter a drawing to win $100 in Downtown Dollars, redeemable at dozens of downtown businesses, by locating a framed photograph of Jack London inside participating stores.

London was known to frequent Benicia during his early writing career – in fact, it was during his stay in this historic town that the author began writing two of his well-known works, “Tales of the Fish Patrol” and “John Barleycorn.”

Shoppers simply find a framed photo of Jack and e-mail the store name and the secret code word printed on the back of the frame to Benicia Main Street at info@beniciamainstreet.org to enter the drawing. Earn one entry for each store – or score a double entry by purchasing an item at the store and showing the receipt to Benicia Main Street, located at 90 First St.

Benicia’s “Where’s Jack” $100 Downtown Dollars promotion runs March 1-31.

Participating businesses coming soon!